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Strategies to Improve Site Freshness, Local Relevancy, Semantic Search, and More

Saturday, April 28th, 2012

Leveraging the Latest Search Trends

Strategies to Improve Site Freshness, Local Relevancy, Semantic Search, and More

Friday, April 27, 2012

Mr. Anil Aggarwal

Search trends are constantly evolving. In this article, we share some of the latest search trends and their impact on overall internet marketing strategy.

Most Notable Search Trends – In February alone, Google launched 40 changes to their algorithms. Also, Bing launched its “Whole Page Relevance” update, which is calculated based on higher click-through rates. Like Google, Bing is also favoring hot, trending, and fresh content on the site. Furthermore, Google also announced in March that it is adding semantic search along with keyword search.

All these changes are driven to improve overall search results. Here is the brief list of what these changes are and robust strategies businesses can deploy to leverage these changes.

Google’s and Bing latest update heavily support site freshness, local relevancy, and multimedia. Some of the most relevant changes launched in February and March were focused towards Google’s ultimate goal – make searching better for users. Google stresses relevance and penalizes those who use tricks to make their site seem more relevant. Some of the notable changes during this update include website freshness, engagement score, higher real estate to fresher images and videos in universal search, and giving more prominence to local results in universal search. The strategies include the following:

  • Freshness and engagement
  • Importance of multimedia
  • Prominence of local results in universal search (Venice update)
  • Semantic Indexing

1. Freshness and engagement – Keeping high engagement and freshness score of the site – both Google and Bing use social media and freshness score signals in their organic web search ranking algorithmic calculations.  The key is to focus on generating socially sharable, time-sensitive, trustworthy and relevant content.   Below are several strategies businesses can deploy to enhance site freshness and engagement scores:

Keeping the end goal in mind, hotels can try to add User Generated Content (UGC) on the site by integrating reviews or adding Frequently Asked Questions (FAQs), fresher videos and images about the area/ hotel, how-to guides, creating polls and contests to increase site engagement, freshness, and interactivity.

It is important to evaluate your site’s content management system and see if your platform and content strategy are helping you in keeping content fresh and relevant. You can write relevant blog posts about local events, press releases about newsworthy items, or leverage info-graphics to create buzz on social channels. High freshness score and relevant content can lead to best user experience and overall improved ROI.

2. Importance of multimedia (images, videos) – Incorporate multimedia such as images, videos, and maps as part of your content strategy. Bing and Google are both giving more real estate to local results, videos, images, news, and maps in universal search results. Google’s algorithm updates in February and March favor sites with good quality i.e. fresher and relevant multimedia assets such as images, videos, and news releases. The search engine’s main goal is to provide users with rich answers to their queries in the most relevant format.

Multimedia assets are effective even if they are posted on other channels such as photo sharing sites (Flickr, Picasa) and video sites (YouTube). Most users access images and videos related to destinations or hotels by going to these social sites directly, and sharing the multimedia from there. This makes it important to include links to your domain in image and video descriptions. Having social reference to your domain from other channels can help improve social signals for your business.

Check and see if multimedia features on your site are easily crawled by search engines. Ensure your site is following the best SEO and search guidelines for optimizing multimedia. It is a great idea to check analytics to ensure your site is optimized for local search and that your multimedia real estate are crawled and driving search traffic. Check your search funnel, referring sources, and conversion points carefully. Social channels, images, maps, and videos might not be at the bottom of your search funnel, but should be contributing towards generating quality traffic to your site. Check figure 2.0 below to see how social is indirectly impacting conversion:

3. Prominence of local results in universal search – Keep your website content optimized for local search. This search update also known by code names Venice, Chicago, etc. is specifically geared towards giving higher relevancy to local results in universal search.

Check to see if your site is doing a good job of geo-optimizing content, multimedia assets, meta-tags, etc. There is a high chance for your site to show up in highly competitive keyword searches if your local presence is well optimized.

4. Semantic Indexing – Google also announced adding semantic search along with keyword search to improve search results. Semantic search truly means that search engines are focusing more on the meaning and actual intent of the searcher rather than producing results based on keywords. Search engines are essentially saying that “I know what you mean based on all the data I have”.

Semantic search (recent article in the Wall Street Journal explains semantic search) uses artificial intelligence and searcher intent rather than parsing through keywords like a dictionary.

According to Amit Singhal from Google, search engines will present more facts and direct answers for queries showing key attributes, relevant and precise results rather than standard results coming out of keyword search. To power semantic search, Google is using an encyclopedia of knowledge consisting of people, places, and things.

Google will try to understand what the query is and what contextual information should be the best results for that query. Google aims to give users the best results full of relevant information rather than just links to 10 different websites. According to Google, this change towards the future of search will affect 10% to 20% of results, which would easily be one of the biggest changes in Google history.  Read Wall Street Article: Google Gives Search a Refresh.

One specific strategy that businesses need to do, which can help in leveraging Semantic Search, is to review the relevancy of information on their website. Is the content on your site written to provide the most relevant and precise results for search queries? Is your site’s architecture doing a fine job of organizing and presenting the most critical information quickly?

What does Semantic Search mean for your business, hotel, and website?

• Content – Focus on natural language along with keyword search. Content should be written after doing intensive research on user search behavior along with doing keyword search. What type of questions are people asking for searching for specific products, location, etc. and what is the most relevant answer to these questions? For example, if your hotel is located in San Francisco and you’d like to provide relevant content on your site.  After doing research, you discover that people are looking for the best time of the year to visit SF, places to visit in the city, time sensitive information such as area events, local deals, tours etc. Based on this research, your content strategy should be focused on providing specific and relevant information customers are searching for along with evergreen information about your hotel and city. Enhancing your content with the most specific, relevant, and timely information you can provide to searchers about such topics is the best strategy to ensure your website’s content is ready for semantic search.

• Schemas, Microdata and Rich Snippet – Google, Yahoo and Bing launched Schema.org a one-stop resource for webmaster looking to add markup to their webpages to help search engines understand intent of the information presented.  Your webpage has meaning that people understand when they read, but search engines have limited understanding. By adding markups released by search engines, you are telling search engines that this information describes a specific movie, or place, or person, or video, etc. In other words, you can help search engines better understand your content and display it in a useful, relevant way. There are three different types of markups (microdata, microformats, and RDFa). Currently, search engines are supporting all three different types of markups but Google suggests that you use microdata markup as this is adopted by Schema.org . Search engines are using these markups to improve quality of search results and provide richer snippets. The image below shows how hotel information is getting pulled with ratings, reviews, and address information by deploying microdata.

Key takeaways: Your website’s architecture should be focused on improving user experience. The main goal should always be: how can we improve the user’s time spent on the site and provide relevant information faster to the user. Search engines launched several SCHEMA markups in order to read the most relevant information faster and quicker. Ideal site and content architecture should support microdata tags and should be quickly indexed and produce richer snippets.

As search engines are constantly focusing on improving search experience, businesses need to evaluate their overall on-page and off-page promotion strategy. Is it enough to build a site and promote it through paid search and link building? Do we need a different strategy to leverage the latest search trends? Should we change our content and site architecture to leverage semantic search? It is hard to know the exact ROI for implementing all these strategies; however, deployment of these strategies will definitely help in higher click-through, reduction in bounce rates, higher freshness score, better user experience, and ultimately leading to higher ROI.

 

Credit

Anil Aggarwal Mr. Anil Aggarwal
Chief Executive Officer
Owners, Principals, or Partners
Milestone Internet Marketing, Inc.

Bio: Anil Aggarwal is a General Partner at Milestone Internet Marketing. Milestone Internet Marketing, Inc. is a full-service internet marketing solutions provider and an educator for the travel and hospitality industry. Milestone provides solutions for developing powerful internet presence and driving revenue on the internet. Milestone’s portfolio of services include developing and promoting independent and brand.com websites, blogs, podcasts, RSS, email marketing, etc. We currently work with over 900 hotels nationwide and …

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From Defense Contractor to Bed-and-Breakfast Owner – SecondAct.com

Saturday, April 28th, 2012
What’s it REALLY like to change careers and become an innkeeper? Read this from Second Act. Awesome! http://www.secondact.com/2012/04/from-defense-contractor-to-bed-and-breakfast-owner/

www.secondact.com

How a stressed-out executive became an innkeeper — and why she’s glad she made the change.

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Communication Skills: 4 Ways to Achieve Vocal Power

Monday, April 2nd, 2012

Communication Skills: 4 Ways to Achieve Vocal Power

Posted by Gary Genard on Sun, Apr 01, 2012 @ 06:28

vocal dynamics

Did you ever consider that delivering an outstanding presentation is like performing a great song? Not only is the “music” delightful to listen to, but your voice soars on a combination of dynamic technique and an inspirational message. The way you use your vocal tools carries astonishing weight with regard to credibility, authority, and that all-important attribute, believability.

If you devote any time to making yourself a more effective communicator, spend it on developing your vocal skills. (To learn the most important techniques to master, download our sheet sheet, “5 Key Tools of Vocal Dynamics.“)

Creating the Palette

Why does your voice alone make such a difference? Well, for one thing, we all respond in basic, even primitive ways to the qualities of a person’s voice. If a voice is pleasant and authoritative, for instance, it may inspire confidence in the listener. But if it comes across as unpleasant, weak, or too quiet, the speaker will have difficulty persuading the audience toward a sale or any other positive response.

Vocal dynamics is one of the most powerful tools a presenter can use to win over an audience. Tone quality, pitch, inflection, emphasis, variety in pace, pauses, and all the emotional nuances our voices can project offer a nearly limitless palette to paint our “word pictures” and convince others. When you use this techniques, you make your story, whatever it may be, come vibrantly alive for your listeners.

The Potential of Your Voice

Another effective way to approach your full vocal potential is simply to remember that the voice is inherently physical. That may sound obvious, but it’s easy to become so focused on your presentation’s content that you forget this essential fact.

Your voice is intimately connected to breathing, energy and relaxation. Any relaxation exercises—yoga, meditation, or simply lying down to rest—will help free your voice from the tension that comes from a busy life. Distractions in life naturally take their toll on how you express yourself. Although it’s not always noticeable, the tension in your daily life reflects not only in your body but in your voice. Your voice therefore functions most fluidly and powerfully when you relieve these daily tensions.

Getting to Flow

For the third technique, remember that to be convincing, you must combine the use of your voice with what you are saying. Beautiful words that don’t sound meaningful will not convince people. The converse is true as well: Heartfelt emotion presented without eloquence can come across as merely clumsy. Content’s power and effectiveness hinges on your ability to combine it with the quality of your voice and your nonverbal communication. When you look and sound good while offering the audience a message worth listening to, all the components will be in place.

If you truly believe in your message, the way you move and your voice quality will make that message come through loud and clear. You will not have to try to be persuasive—you will be persuasive. At that point, the presentation will have a natural flow and persuasion will occur among audience members. (For more tips on developing a more persuasive voice, visit our earlier blog “The World’s Most Powerful Tool for Persuading Audiences.”)

Delivering Honesty

Finally, once you’re aware of the potential of vocal power, you can learn how to use vocal subtlety to influence your audience. The suppleness of your vocal instrument is a factor too easy to neglect. The voice is the perfect tool to build trust, to instill confidence in a product or service, or to create excitement among potential clients or investors.

The key to this effect is practice. When you’ve practiced enough to smoothly use your vocal tools in your presentations, remember a last point: Your listeners must trust and respect you, which means you must have an honest conversation with your audience. Be yourself—which really means speaking and moving like yourself. Such authenticity looks and sounds like honesty to an audience.

Also, be sure to keep good eye contact with audience members at all times. Look them in the eye and use your voice to persuade them of your cause. While remembering to pay attention to your nonverbal cues and the subtleties of your voice, remind yourself at all times as well to respect your listeners’ intelligence and opinions.

Do these things and you’ll have standing room only for your next “performance.” For effective communication as well as leadership skills, you possess no more powerful tool than your voice.

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NETA Brochure Swap

Sunday, April 1st, 2012

The Lexington Chamber of Commerce invites you to save the date for the 2012 Nebraska Travel Association (NETA) Brochure Swap on May 17, 2012.  The event will be held at the Dawson County Fairgrounds in Lexington.  Event details and a registration form is attached to this email.  Event details are also available at http://nebraskatravelassociation.com/.

 

The Brochure Swap is divided into two segments…

c – This portion of the swap is coordinated by State Tourism and the Vacation Guide staff for the I-80 Welcome Centers.  If you have not participated in the Swap before please contact Micheal Collins at 402-471-3795 or email micheal.collins@nebraska.gov to find out what quantities of brochures to bring for each of the Interstate Welcome Centers.

 

Community  Swap – This portion of the swap is coordinated by NETA and allows participants to swap brochures with other communities, attractions and events.  Please bundle your brochures in packets of 25 and 50 and have business cards available.  If you are asking people to pick-up brochures you must take brochures back to your community.  If you represent any entity that does not have display capabilities, please distribute travel literature to area businesses with display racks.

 

DO NOT send any materials to the Dawson County  Fairgrounds or the Lexington Chamber of Commerce prior to the swap.  Questions about the community swap can be directed to Julie Harris at 308-324-5504 or julie@lexcoc.com.

 

Brochure Swap 2012.pdf
1020K   View   Download

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The Nebraska Department of Agriculture (NDA) Grant Proposals

Saturday, March 31st, 2012

The Nebraska Department of Agriculture (NDA) recently sent out a news release seeking grant proposals from organizations or groups of individuals interested in enhancing the competitiveness of the state’s specialty crop industry.  If you are aware of any organization interested in applying, please send them the link listed in the below paragraph.  Specialty crops are defined by USDA as fruits, vegetables, tree nuts, dried fruits, horticulture, and nursery crops, including floriculture.

 

NDA will administer a two-phase competitive grant application process.  Phase I will involve the submission of concept proposals, which will allow applicants to explain the main points of their project.  The concept proposals will be competitively scored.  Projects with the highest combined scores will serve as recommendations to the Director of Agriculture as to which applicants should be invited to complete the Phase II of the application process.  Grant proposal guidelines and application information are available on the NDA web site at http://www.agr.ne.gov/promotion/2012_specialty_crop_block_grant_program.pdf.  Concept proposals are due by April 13th. 

 

If you have any questions, please contact:

Casey Foster

Ag Promotion Coordinator – Value Added

Nebraska Department of Agriculture

P.O. Box 94947

Lincoln, NE 68509

(402) 471-4876

casey.foster@nebraska.gov

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The Importance of Ecotourism By Governor Dave Heineman

Saturday, March 31st, 2012

The Importance of Ecotourism

By Governor Dave Heineman

March 26, 2012

 

Dear Fellow Nebraskans:

 

Last week, I was pleased host Gov. Sam Brownback of Kansas and Gov. John Hickenlooper of Colorado as we met to discuss common efforts and issues related to ecotourism and economic development. In addition to discussing tourism efforts, my colleagues and I had the opportunity to view the world-renowned migration of the sandhill cranes, a significant ecotourism attraction in Nebraska.

 

From mid-February to mid-April each year, visitors to the Platte River valley in south-central Nebraska can enjoy the migration of 90 percent of the world’s sandhill cranes. Our location along the central flyway provides wildlife watchers the opportunity to experience the annual migration of 500,000 Sandhill cranes as they stop along a 40 mile stretch of the Platte River en route to their summer breeding grounds in Canada, Alaska and Siberia.

 

The abundance of rivers and waterways in our state create excellent opportunities for outdoor recreation. Our amazing state parks also play a vital role in attracting visitors. Nebraska offers a range of landscapes from pine-covered bluffs in the northwest to the rolling Sandhills and prairie grasslands of central Nebraska. There are unique and picturesque rock formations in western Nebraska, scenic river communities along the Missouri River and acres of wide open range and pastureland in between.

 

Ecotourism is vital in Nebraska where 97 percent of the land is privately owned. Forging partnerships with private land owners are critical in providing access to our beautiful landscapes and bountiful hunting opportunities.

 

According to statistics gathered by the Nebraska Division of Tourism and Travel in the Nebraska Department of Economic Development, Nebraskans and visitors to Nebraska together made more than 19 million trips in the state in 2010 to destinations 100 miles or more away from home. Travelers spent nearly $4 billion in Nebraska during 2010 on day trips more than 100 miles away and trips with overnight stays. Annual spending on these trips has increased by $2.3 billion since 1990. Jobs attributable to travel in Nebraska totaled more than 45,000 in 2010. For trips by visitors, the leading states of origin were Kansas, Iowa, Colorado, Missouri and South Dakota.

 

Together with hunting, fishing, birding, camping, hiking, and biking, opportunities for outdoor recreation are some of the fastest growing segments of our tourism industry. Growth in all these areas is helping to make Nebraska a tourism destination. In addition, visitors experience all the great things Nebraska has to offer, and then spread the word to friends and family members. I look forward to continued growth in ecotourism across our state.

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Brochure Swap

Saturday, March 31st, 2012

This purpose of this NEBTOUR notice is to help you drop off your travel literature at the Interstate 80 visitor information centers during the 2012 Nebraska Travel Association (NETA) Brochure Swap at the Dawson County Fairgrounds (100 Plum Creek Parkway) in Lexington on May 17, 2012.

 

Vacation guides from the staffed Nebraska Tourism Division information centers will be on hand to take your brochures for distribution during the 2012 travel season.

 

Please keep the following guidelines and hints in mind to have a successful drop off:

 

1.      Keep track of how many brochures you give to each information center at this year’s Brochure Swap. This will give you a good idea of how many to bring at next year’s swap.

 

2.      If you’ve never previously attended a Brochure Swap, and are unsure how many brochures to drop off, a good range to begin with is 50-100. If the vacation guides need more throughout the season, give them a contact person to call to request additional supplies.

 

3.      Storage space at the information centers is limited. Vacation guides can decline to accept the number of brochures you want to drop off if they have no room to store large quantities of them, or if they feel their center will not go through as many brochures as you’re dropping off.

 

4.       When choosing which information centers to give your literature to, give it only to those centers heading in your direction, not to those past your location. For example, if your attraction is in Omaha, give your literature to the eastbound information centers, not the westbound ones.

 

5.      Newsprint literature must be boxed and brochures/magazines must be either boxed or bundled together.

 

For more information about the Interstate 80 information center brochure drop off: Micheal Collins (402.471.3795, micheal.collins@Nebraska.gov)

 

For more information and to register for the 2012 NETA Brochure Swap, visit the Nebraska Travel Association’s Web site: http://nebraskatravelassociation.com.

 

Micheal Collins

Tel: 402.471.3795

micheal.collins@nebraska.gov

www.VisitNebraska.gov

 

If a tree falls in the forest and then springs back up as a joke, do the squirrels freak out?

 

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Book your stay at a BandB

Saturday, March 31st, 2012

The host hotel for the 2012 Nebraska Travel Conference is Monument Inn & Suites, located next door to the Gering Civic Center. A block of rooms has been set aside there until September 9, 2012 for the room rate of $75 per night plus tax. You can contact them at 308-436-1950 to make your reservation.

 

Once the room block at this lodging property is full, the overflow hotel is the Hampton Inn & Suites, located at the intersection of Avenue B and Highway 26 in Scottsbluff, approximately 15 minutes from the civic center. A block of rooms has been set aside there until October 2, 2012 for the room rate of $84 per night plus tax. You can contact them at 308-635-5200 to make your reservation.

 

To receive this group rate, be sure to mention you’re with the 2012 Nebraska Travel Conference when making your reservations.

 

For delegates staying at the Hampton Inn & Suites, motorcoach transportation will be provided between the property and the civic center throughout the conference.

 

More information about the 2012 Nebraska Travel Conference (October 24-25) at the Gering Civic Center in Gering will be coming in the next few months.

 

Hope to see you all there!

 

Micheal Collins

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Service For Those Who Serve

Saturday, March 31st, 2012

Service For Those Who Serve

Growing your government business is a good way to boost occupancy and give back.

Thursday, March 29, 2012

Caryn Eve Murray

Not all forms of military service require uniforms, weaponry or deployment to foreign countries. Hotels, particularly those located near government agencies and bases, have been pledging their allegiance to the nation’s defense, aerospace and related areas, providing discounts to military personnel, contractors and subcontractors for years. It’s a credible combination of sound business practices and a bit of patriotism, with the reduced-rate offerings often facilitated through the FedRooms program established by the U.S. General Services Administration.

And yes, there’s an excitement factor built in sometimes as well. In Lexington Park, Maryland, where a Days Inn property is located directly across from the Patuxent River Naval Air Station, things can get mighty busy – and crowded – during military training sessions or testing of one of the Navy’s cutting-edge new airplanes after its arrival at the base.

“We know they are going to test this thing and we will see a lot of technicians, everyone coming down here,” said Ashish Patel, managing partner in Sandalwood Management, which owns the 134-room Days Inn. The buzz is good for business – at least that’s his plan.

“Hopefully they will stay with me,” he said, offering as his property’s magnet a combo of discount rates and amenities, such as the built-in pool, assortment of recently enlarged rooms, complimentary hot breakfasts and a fitness center presently under construction.

But, Patel said, the overall hotel market along the main traffic corridor, known as Three Notch Road, has become well-populated by more than a dozen competing hotels, much of the construction newer or higher-end. So he has focused his budget-property’s attention solely on the small-business subcontractors within the government market, “the ones who are really on a budget.” They’re seeking a low price with as much value added as possible, he said, and that has been his mission since purchasing the Days Inn and beginning its refurbishment in 2007. In fact, he said, to keep things rolling until the fitness center is completed, he is already sending guests to a World Gym a few blocks from the hotel, with complimentary passes the hotel provides for them.

A similar scene has shaped the landscape further north, near the Andrews Air Force Base in Maryland. “Ninety-five percent of our business, most of it, is military business,” said Charlotte Whitehead, general manager of the Comfort Inn at Joint Base Andrews in Clinton, Maryland, a quarter-mile from the base. Whitehead said the area has been filling up with competing properties on different tiers, so it’s important to strike a balance that pairs the government-approved discount rate with the right mix of amenities.

Whitehead knows that, with only 7 kitchens among her 92 rooms, she may not always land the big contracts for large groups seeking to stay near one another for long-term periods. “If I had, maybe 30 rooms with kitchens, I could have landed a bigger military group,” she said. “But we get conferences from the base and that is real big.”

Both Patel and Whitehead said it helps to know your demographic – what is needed in order to give value, and what exceeds that – and then embrace it. Both carefully target that market, and plan their offerings accordingly.

The upside of the equation, however, is that because of the location, said Patel, “it is a ready market.” No advertising needed.

This form of government service is also, in many ways, a recession-beater and a business-builder.

“On any given day of the week, you have certain ebbs and flows to occupancy and demand,” said Thom Puccio, director of global segment sales for Choice Hotels International. About half of Choice’s 4,500 hotels are in the process of bidding for new government business contracts and have been active providers for some time.

“We are looking at this as another layer in occupancy,” Puccio said. “Depending upon how much availability I have on any given day, how many rooms I have vacant, I may shut down [government-available rooms] or open it up if I have a lot of availability. So I look at government business as another element that feeds into your hotel to generate revenue.”

Clearly, he said, “in first-tier cities, like New York, Chicago and Boston, there may not be a need for much government business.”

The bottom line is two-fold, he said. “If you look at the Department of Defense alone, you are talking about thousands of dollars expended in individual geographic locations. And that is only one agency.”

The other bottom line is a little less about dollars and more about dedication: “It is a service to the government. The ultimate goal of the program is to provide lodging for government travelers,” he said.

“People would not be a part of this if they didn’t think it was beneficial to them,” said Joseph McInerney, president and chief executive officer of the American Hotel & Lodging Association. “It brings people to stay with them at the hotel and secondly, it is a patriotic thing to do for the military people working on our behalf.”

And then there is the logical extension of that – this time a charitable one, extended to the troops themselves – which came to fruition late last year. Bipartisan legislation created a program known as Hotels for Heroes, which was enacted in late December, enabling owners of hotel reward points to donate them to members of the milirary and their families – similar to a program already in effect in the airline industry for frequent flier mile donations.

McInerney said the AH&LA will be working with the Fisher House Foundation, which assists military families with accommodations when a member of the service requires hospitalization or treatment.

“We are working on the program right now and plan to make an announcement soon on how the hotels will be working with Fisher House. It is part of a full package,” he said.

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GOVERNOR’S CONFERENCE ON RURAL DEVELOPMENT

Saturday, March 31st, 2012

There is still time to register for the upcoming GOVERNOR’S CONFERENCE ON RURAL DEVELOPMENT which will be Wednesday, April 18 in North Platte.   A full day of breakout sessions will follow a dynamic presentation by April Kelly on “Partnering Graditute and Networking for Success”.  President of Gratitude Academy, Inc., April was formerly with PayPal and Linked In.  Lunch includes recognizing the “Connecting Nebraska” award winners and the “First Lady Outstanding Achievement Awards.” There is also a Youth Entrepreneur track with limited scholarships available. Registration is $50.  http://tinyurl.com/RuralDevConf

 

Linda Fettig, MA, MS.
Executive Director
Nebraska Rural Development Commission
308-380-4966  (phone and cell)  308-749-2223 (fax)

linda.fettig@nebraska.gov

www.ruralnebraska.info

      “The Rural Development Commission advocates for effective development in rural Nebraska” and is Nebraska’s federally-designated State Rural Development Council.

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