Posts Tagged ‘publicity’

Upcoming PR & Marketing Campaigns

Saturday, November 26th, 2011

Upcoming PR & Marketing Campaigns

We will be promoting the following stories over the coming months with media so make sure to add or update your inn’s information on the Special Packages page on BedandBreakfast.com:

  • Top winter destinations for B&B travel
  • Holiday specials

Working on ideas for your own publicity? Here are some upcoming holidays that might make good news hooks and fun package themes:

November is:

  • National Novel Writing Month
  • National Sleep Comfort Month
  • Veteran’s Day (November 11)
  • Sadie Hawkins Day (November 13)
  • (U.S.) Thanksgiving (November 24)

December is:

  • Bingo Month
  • National Maple Syrup Day (December 17)
  • Hanukkah (December 20 through December 28)
  • Festivus (December 23)
  • Christmas (December 25)
  • Boxing Day (December 26)
  • New Year’s Eve (December 31)

To add specials: Click here to log in to your Home Base on BedandBreakfast.com, then click the Specials link to add your packages. Be sure to include all relevant information including rates, validity dates, whether children/pets are welcome, and the costs. (Silver-level members and above may post specials. Bronze member? Please click here to upgrade. Not yet a member? Join today!)

Notable News

BedandBreakfast.com has been receiving quite a bit of national news attention!

USA Today did a story with BedandBreakfast.com featuring “10 great places to sleep with a ghost” in its October 21 print issue and showcases a slideshow of the 10 haunted B&Bs on its website.  The story was picked up by ABC News and other local television websites.

BedandBreakfast.com also worked with the New York Times on a story about five “B&Bs that Break the Dolls-and-Doilies Mold” in its October 15 issue.  Two of the five Texas B&Bs are listed on BedandBreakfast.com:  La Maison in Midtown Houston and Blair House Inn in Wimberley.

We worked with SmarterTravel.com to include several member B&Bs in its “10 Great Escapes for Fall.”  The Roaming Boomers also shared our leaf peeping news with its readers.

Did you see all the great national publicity for the B&B industry and BedandBreakfast.com during Wheel of Fortune’s special “Bed & Breakfast Week” in October? PhillyBurbs.com and Boston B&B Examiner picked up our story about this special week and great prizes.

The Vancouver Sun included BedandBreakfast.com in its August 13 story about camping and B&B options in New York.

Finally, we recently saw About.com picked up our news about the “mini-moon” trend earlier this summer.

Stay tuned for more coverage about the B&B industry as we unveil our Best of the BedandBreakfast.com 2011-2012 Awards, new monthly awards, holiday specials and promotions, and the new website.

PR Tips

BedandBreakfast.com Blog: If you have any great high-quality photos, deals, or recipes to share, email them to Emily Gerson for consideration. You should also email her if you’re interested in participating in an innkeeper Q&A feature on the blog.

Change photos often; add video too: We know we say it over and over, but we repeat our photo mantra each month because it is such an important part of promoting our members. Media are always on the lookout for timely photos. Photos from your listing pages are often linked to releases posted in the BedandBreakfast.com Press Room, also visited by media worldwide. Most importantly, timely photos on your BedandBreakfast.com page motivate consumers to book. Since autumn is just around the corner, replace your summer photos with shots of glorious fall foliage and outdoor activities that can be enjoyed at your inn.

Not sure how to post photos? Click here to log in to your Home Base on BedandBreakfast.com, click Photos from the Quick Links box on the left, thenfollowing the easy instructions on the screen to upload your pictures. Don’t forget! If you have high-resolution photos or videos, please post them on BedandBreakfast.com. When the media wants high-res photos and videos, we look for them on BedandBreakfast.com, so be sure to post yours soon.

Check out www.nebraskabb.com



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