Be a featured attraction in the 2011 Nebraska Passport Program

To:         Nebraska Travel and Tourism Industry

From:    Christian Hornbaker, Director, Department of Economic Development Travel & Tourism Division

Re:         Be a featured attraction in the 2011 Nebraska Passport Program

Those of you who attended the recent Nebraska Travel and Tourism Conference heard about the tremendous success of the 2010 Nebraska’s Byways Passport Program. In fact, the program was so well received that the DED Travel and Tourism Division is bringing it back in 2011 and opening it up to attractions across the entire state, not just the Byways.

For those unfamiliar with the program, the 2010 Nebraska’s Byways Passport Program encouraged travelers to visit attractions along the state’s nine scenic and historic routes. Participants could earn prizes by collecting stamps at designated stops.

The program received overwhelming support from visitors and the industry. According to a recent follow-up survey, the program dramatically increased visitor traffic to participating attractions.

Visitors said they traveled to places they wouldn’t have otherwise because of the Passport Program. Participants came from 18 states, and 120 travelers (with families in tow) went to all 27 stops, which involved traveling nearly 1,882 miles. In addition, the media attention attracted made it one of our most successful programs.

Every effort will be made to spread the stops across the state. To meet that goal, we are now accepting applications for featured attractions in the 2011 program. Previous passport stops are welcome to apply. We expect a large number of applications, so don’t be discouraged if you aren’t selected. We will encourage each location to promote the surrounding area and increase awareness of what else there is to see and do nearby.

To be considered as a featured destination in the 2011 Nebraska Passport Program, please use the application below. All applications are due by 5 p.m. Friday, Nov. 19.

Please email your completed application to Public Relations Coordinator Shannon Peterson at If you prefer to have the application in a Word document, send Shannon an email requesting the form.

All applicants will be notified as to whether or not they are selected for the program as soon as the selection process is complete. By submitting an application you agree to:

•             Have your attraction staffed by a person who can stamp passports during your listed business hours as well as highlight things to do in your area.

•             Positively promote the program by displaying materials—such as posters and passports—at your attraction.

•             Purchase the program membership for $100 if selected as a featured attraction. The fee includes the two stamps required to participate and marketing materials to promote your attraction and the program.


Name of attraction:


Mailing address:




Scheduled hours of operation for 2011:

Contact person’s name:

Contact person’s email:

If your attraction is closed (for whatever reason) is there an alternate location where tourists can go to get their passports stamped?

What will your attraction add to the Passport Program?

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