Posts Tagged ‘colleagues’

The Importance of Ecotourism By Governor Dave Heineman

Saturday, March 31st, 2012

The Importance of Ecotourism

By Governor Dave Heineman

March 26, 2012


Dear Fellow Nebraskans:


Last week, I was pleased host Gov. Sam Brownback of Kansas and Gov. John Hickenlooper of Colorado as we met to discuss common efforts and issues related to ecotourism and economic development. In addition to discussing tourism efforts, my colleagues and I had the opportunity to view the world-renowned migration of the sandhill cranes, a significant ecotourism attraction in Nebraska.


From mid-February to mid-April each year, visitors to the Platte River valley in south-central Nebraska can enjoy the migration of 90 percent of the world’s sandhill cranes. Our location along the central flyway provides wildlife watchers the opportunity to experience the annual migration of 500,000 Sandhill cranes as they stop along a 40 mile stretch of the Platte River en route to their summer breeding grounds in Canada, Alaska and Siberia.


The abundance of rivers and waterways in our state create excellent opportunities for outdoor recreation. Our amazing state parks also play a vital role in attracting visitors. Nebraska offers a range of landscapes from pine-covered bluffs in the northwest to the rolling Sandhills and prairie grasslands of central Nebraska. There are unique and picturesque rock formations in western Nebraska, scenic river communities along the Missouri River and acres of wide open range and pastureland in between.


Ecotourism is vital in Nebraska where 97 percent of the land is privately owned. Forging partnerships with private land owners are critical in providing access to our beautiful landscapes and bountiful hunting opportunities.


According to statistics gathered by the Nebraska Division of Tourism and Travel in the Nebraska Department of Economic Development, Nebraskans and visitors to Nebraska together made more than 19 million trips in the state in 2010 to destinations 100 miles or more away from home. Travelers spent nearly $4 billion in Nebraska during 2010 on day trips more than 100 miles away and trips with overnight stays. Annual spending on these trips has increased by $2.3 billion since 1990. Jobs attributable to travel in Nebraska totaled more than 45,000 in 2010. For trips by visitors, the leading states of origin were Kansas, Iowa, Colorado, Missouri and South Dakota.


Together with hunting, fishing, birding, camping, hiking, and biking, opportunities for outdoor recreation are some of the fastest growing segments of our tourism industry. Growth in all these areas is helping to make Nebraska a tourism destination. In addition, visitors experience all the great things Nebraska has to offer, and then spread the word to friends and family members. I look forward to continued growth in ecotourism across our state.

Travel Industry Responds to President Obama’s National Tourism Strategy Announcement

Saturday, March 31st, 2012

Travel Industry Responds to President Obama’s National Tourism Strategy Announcement

by on January 20, 2012 in Marketing, This Just In, Tourism

Yesterday, in Orlando, FL, President Obama announced new initiatives that will significantly increase travel and tourism in the United States. According to a White House statement, yesterday’s announcement calls for a national strategy to make the United States the world’s top travel and tourism destination, as part of a comprehensive effort to spur job creation. The number of travelers from emerging economies with growing middle classes – such as China, Brazil, and India – is projected to grow by 135%, 274% and 50% respectively by 2016 when compared to 2010.

The U.S. tourism and travel industry is a substantial component of U.S. GDP and employment, representing 2.7 percent of GDP and 7.5 million jobs in 2010 – with international travel to the United States supporting 1.2 million jobs alone. The travel and tourism industry projects that more than 1 million American jobs could be created over the next decade if the U.S. increased its share of the international travel market.

Key components of the President’s initiative include the creation of an interagency task force charged with developing a National Travel & Tourism Strategy, shortening visa wait times, expanding Global Entry, promoting our national parks and working to expand the visa waiver program.

Tourism advocates are touting this groundbreaking announcement as a major victory, and rightfully so, but the question remains, how will this strategy affect and assist American place marketers in the years to come?  We welcome your thoughts here.

Here are some snapshots at what some of your colleagues are saying about the announcement:

Las Vegas Convention and Visitors Authority:

LVCVA President/CEO Rossi Ralenkotter, who was in attendance for the announcement, commended the President’s actions. “Tourism is the No. 1 economic driver in Southern Nevada and one of the leading forces in our national economy, so to have a national effort to increase tourism supported by the White House is tremendous,” Ralenkotter said.

Visit California:

“International visitation remains an untapped pot of gold when people cannot get here,” said Caroline Beteta, President and CEO of Visit California and Vice-Chair of Brand USA. “With an abundance of visitor experiences and a brand loved worldwide, California has a tremendous opportunity to benefit from efforts to improve the entry process for foreign visitors and remain the number one tourist destination in the United States.”

North Carolina Department of Commerce:

“Today’s announcement marks a turning point for our industry and provides us with unparalleled opportunity to work toward a national travel and tourism strategy,” said Lynn Minges, Assistant Secretary of Tourism, Marketing and Global Branding in the N. C. Department of Commerce. Minges said. “These efforts to make it easier for international visitors to get here will have a positive impact on North Carolina’s economy because their spending supports jobs and adds to tax revenues in the state.”

The addition of Charlotte Douglas (CLT) to the Global Entry program, created by the U.S. Department of Homeland Security, U.S. Customs and Border Protection, makes the airport more inviting to international travelers. The airport, which ranks seventh in the world in takeoffs and landings, has nonstop direct service from more than 30 international cities.

About Brittani

Brittani Wood is a Senior Account Executive and Digital and Social Media Manager for Tourism. Since joining DCI in 2008, she has worked with destinations from Finger Lakes Wine Country to New Mexico to Tasmania, creating traditional and digital communications campaigns that increase awareness of travel destinations among media and consumers.

Creating an Insider’s Guide

Sunday, May 8th, 2011

Creating an Insider’s Guide

Without too much effort, you can help serve guests with custom guides.

Tuesday, April 26, 2011

Steve Pike
Fairmont Copley Plaza Hotel, Boston
Fairmont Copley Plaza Hotel, Boston

Opened in 1912, Boston’s Fairmont Copley Plaza Hotel is one of the great landmarks in a city filled with landmarks. But even landmarks need to stay up with the times. The Fairmont Copley Plaza has launched a weekly “insider’s guide to Boston” via a QR code for guests’ smartphones.

A QR (Quick Response) code basically is a two-dimensional bar code that can be encoded with information such as text and URL. The Fairmont Copley Plaza uses it to link guests to its newsletter. The newsletter features news and information about the 383-room hotel as well as the insider’s guide to some events and sites around the city.

“Guests can access the QR code check in,” said Suzanne Wenz, director of public relations for the Fairmont Copley Plaza. “It doesn’t replace any kind of concierge service or all the things that go with that service; it’s just something that a little bit fun.

“We’re a historic hotel. I think it’s always nice when a historic hotel incorporates something more ‘techy.’ We’re really having fun with it. It saves a little paper, too. Our restaurant went to a local event recently where we wanted people to have the menu. They got it off the QR code, which went right to the menu.”

Applying a QR code, Wenz said, is simple and free. A property can find a QR code generator online and plug in the URL it wants to track.

“It doesn’t take a lot of manpower,” Wenz said.

The “insider’s guide” inside the newsletter isn’t your typical city guide. That is, most visitors to the capital of Red Sox Nation know about Fenway Park, the Freedom Trail, Quincy Market and the boutiques and restaurants on Newberry Street. What the Fairmont Copley Plaza wants to provide is short guide to the Boston the locals know and love.

“What we try to do pick things most people don’t think about,” said Wenz, who has lived in Boston for the past 20 years. “Everybody wants to check out the Freedom Trail – and they should – but what our little newsletter is meant to do is provide information on things off the beaten path that maybe people don’t know about .

“I work with our marketing coordinator and we work with our colleagues at the front desk and concierge desk because they have their ears to the ground to what’s cool and what’s fun to do in Boston. So between all of us we’re able to offer something for a lot of interests. It’s our way of saying, ‘here are some things we like to do and we thought you might like them, too.’”

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