Posts Tagged ‘community’

National Travel and Tourism Week (NTTW), May 5-13, 2012

Saturday, March 17th, 2012

Dear Travel Colleague:

During this election year, we have the opportunity to showcase the power of travel and raise its profile with policymakers across the nation. National Travel and Tourism Week (NTTW), which will be held May 5-13, 2012, provides a fitting occasion to shine the spotlight on our industry. To align with U.S. Travel’s 2012 campaign, this year’s theme is Vote Travel.

Last year, more than 70 participating destinations nationwide helped to stage the most successful NTTW yet! Let’s build upon that momentum for this year and unite to champion the benefits of travel in more locations across the country than ever before.

Here are some highlights from Travel Rally Day 2011 to inspire your plans for this year.

Please commit to do three things now:

  1. Host or participate in Travel Rally Day on Tuesday, May 8;
  2. Use U.S. Travel’s resources to help you spotlight the impact of travel in your community; and
  3. Build up the Power of Travel Coalition, the ever-growing grassroots army of travel employees who defend our industry when it’s most needed.

U.S. Travel’s toolkit is designed to help you be a strong local advocate. Our resources include marketing and advocacy materials, templates and samples to help you communicate and social media tips.

Make this year’s National Travel and Tourism Week, and the entire election year, a reminder that travel is a bi-partisan industry that can get America moving again.

Thanks in advance for making it happen in your community.

Sincerely,

Roger J. Dow
President & CEO


TOOLKIT

5 tips on repeat business marketing for SMEs

Monday, May 30th, 2011

5 tips on repeat business marketing for SMEs

David Mercer, Site Prebuilder | May 18, 2011, 5:06 PM

Traditional small business generally has to rely on word of mouth to grow the customer base, but the rules have changed thanks to the Internet and Internet marketing. If you aren’t already generating revenue via your web presence, it’s time you adapted to take advantage.

The following tips and techniques are aimed at doing two things:

  • Build a community of customers and potential customers
  • Engage and lock customers into your company

By keeping everyone and anyone who has shown interest in your products or services within your reach, you drastically increase your ability to spread ideas and communicate – market. The Internet is vast, and all you have to do is grow a tiny fraction of that into your business following and you’re going to make big money.

Here are five powerful internet marketing tips that will help drive growth and profits for your small business through repeat business.

1. Integrate your traditional products & services with a website

Add an internet or online component to all your products and services – even if it is something as simple as support. Whatever it takes to get customers who have bought something to sign up to your website.

2. Add SEO enhanced, high quality content to your site on a regular basis

I know that writing content is a distraction from an already hard and full day’s work. However, online content is an investment in your business’ present and future marketing, and something that will start working for you as your online presence grows.

3. Offer incentives for customer to sign up to a newsletter

If you think that adding a newsletter is more trouble than it’s worth, ask yourself this:

If you could email every customer who has ever bought (or even thought about buying) something from you, whenever you had some exciting new product, deal, special or so on, how much would that be worth?

Offering a newsletter with interesting content and information is a great way to expose people to more products and services.

4. Offer an online forum, group or chat for registered users

Give your customers a place to vent, criticize or praise and engage with them through your website. This not only provides valuable market research and feedback for you, but also serves to build trust.

5. Integrate social networking facilities

Encourage customers to like and share your content. Get them to follow you on twitter. Get them to join your FaceBook group or connect with you on LinkedIn. In other words, keep them in orbit around your business.

In the current economic climate, when many small businesses are struggling to make ends meet, it is more important than ever to hold on to new and existing customers with both hands. If you look back over your accounts for the past year or so and find that a significant number of customers only completed a single transaction, then it is time to use these 5 internet marketing techniques to drive revenue and repeat business like never before.

State awards $1 million in grants for civic, cultural and convention centers

Wednesday, December 15th, 2010

State awards $1 million in grants for civic, cultural and convention centers

LINCOLN, NEB. (Dec. 2, 2010) — The Nebraska Department of Economic Development (DED) is awarding nearly $1.1 million in grants to six municipalities for the development or improvement of civic, cultural and convention centers.

The grant amounts, projects, and municipal governments receiving grants are:

$318,000 Carnegie Building Civic and Cultural Center, Beatrice

$ 36,859 Opera House, Clarkson

$ 27,600 Community Building, Crawford

$305,000 Christensen Field Indoor Arena, Fremont

$250,000 Community Theater, West Point

$150,000 Czech Cultural Center, Wilber

“These projects help attract nonresidents to a community as well as enhance the local quality of life of residents,” said Richard J. Baier, DED director. “They are important public facilities for the ongoing health and well-being of communities.”

Revenues for the grants come from the Local Civic, Cultural and Convention Center Financing Fund, administered by DED. The Nebraska Legislature created the fund in 1999 at the same time it approved state financing assistance for the development of the Qwest Center in Omaha.

A municipality receiving a grant from the fund must own the civic, cultural, or convention center for which grant assistance is sought. The grant amount can be for up to 50 percent of the cost of construction, renovation, or expansion of the center. The maximum grant amount is also determined by the municipality’s population.

Dr. Peter Tarlow’s Tourism Tidbits

Wednesday, December 15th, 2010

Encouraging people to give the gift of travel

For many people the Chanukah & Christmas season is a time of giving. One of the great gifts that a person can give to another is the gift of travel. Travel serves as a perfect gift in that it allows the receiver to use it at a time that works for him/her. Travel gifts open up new horizons and provide memories that can last a lifetime. Encouraging people to provide the gift of travel is not only good business, but acts as a subtle form of marketing. To make travel the perfect gift, however, some preplanning is also needed. In this special edition of Tourism Tidbits we provide you with ideas as to how to make your travel experience the least hassle free possible, either as a giver of travel or as a receiver.

The holiday season is a wonderful time to showcase your community and/or attraction. It is also a time when if things go wrong there will be a great number of people with and for whom you will need to do damage control.

-Do not overcharge. Everyone understands that during the holidays prices will rise a bit, but gauging is never a good idea. The few extra dollars that you will make by raising prices unfairly will be more than offset by negative publicity. Instead, offer holiday specials. Consider these to be part of your advertising campaign. Nothing promotes your industry better than good word-of-mouth advertising.

-Remember that your employees are people too. These are people who are giving up their holidays for others, and while they may be receiving extra pay, no amount of money can compensate for lost time. Treat your employees with extra respect; prepare them for longer than usual hours and visitors who are tired, frustrated or even angry.
-When in doubt smile! The holidays are supposed to be about fun, family, and memories. Travel should also be about those very same things. Even when people have had to deal with the hassles of travel, train your employees to go out of their way to smile, be cheerful and do something extra nice for people.
Making travel a personal gift item.

Another good marketing tool is to encourage your local citizens to consider travel to your locale as a personal gift option. Even in these difficult economic times, may of people will be spending a great deal of time trying to find new and innovative gifts and travel gifts not only provide for friends and family to see each other but also aid your local economy.
There are numerous ways that you promote your locale as a travel gift. Many travel agencies will be more than happy to work with you. Before promoting the gift of travel to your locale remember the following:
-Make sure that you locals check with the people receiving the gift to determine which dates will work for him/her/them and which dates will become a problem. Help locals to know when airline prices are reasonable and promote travel to your location when the hotels are in their low season.
-Make sure that the person giving the gift is aware of about how much the gift will cost the receiver. It is not helpful to give an airline ticket or a free night stay at a hotel if the person cannot afford to get to the destination and/or stay at a destination’s hotels. Make sure to match the gift with the receiver’s ability to pay for the other parts of travel.

-Encourage people to give travel gifts to your community that create positive memories and a desire to return. It does not matter what giver likes or may think the other person ought to like, rather make sure that the travel gift reflects the receiver’s lifestyle and shows off your community in the best light. Know if the person to whom you are giving the gift likes adventure travel, urban travel or perhaps countryside travel. You will get the best results from gift travel if you can encourage the givers to match the travel experience to the receiver’s psychological profile.
-Do not be afraid to encourage the people who live in your locale to use air miles as a way to bring people to your community. Once the person is in your community, s/he will be spending money and adding to the local economy. How the person gets to your community is less important than what the person does once there. Although many airlines charge for transferring miles, but allow you to “purchase” a trip for another person for free. Do not transfer miles but rather purchase the trip for the person who is to receive the gift. Remember that paid airline tickets usually are not refundable and charge for date transfers, most tickets bought with air miles are much more flexible.
-If inviting friends and relatives from another country, make sure that the person has a passport and meets all visa requirements. If you are dealing with US citizens, remember that all US citizens need a passport if they are traveling by air or sea. That same requirement is true of many other nations.
-Purchase the gift around the other person’s likes and dislikes. If giving an urban travel gift, provide a special add-on. Travel is about memories. When encouraging your local citizens to give the gift of travel, aid them to turn these trips into special memories. Make sure that your citizens understand that special memories need not be expensive. For example, a bottle of wine or a fruit basket will set the stage. Lots of communities have local theaters or sporting events that are fun and add a bit of local color. Always remind people to chose events for their guests that fit the receiver’s lifestyle.
-Make sure that the person receiving the gift has an opportunity to let your local tourism office know what he or she thought of your community. Feed back from gift travel is especially helpful in knowing your community’s strengths and weaknesses. When people come to your community make the gift of travel more than merely seeing and doing new things, make it about sharing memories and a desire to return again and again.

Travel and Tourism Conference Observations by NABB Members

Tuesday, November 2nd, 2010

I thought it would be good to share the observations that we as NABB members learned at the Nebraska Travel and Tourism Conference that took place in October in Lincoln, NE.
Harriet Gould, newly elected President of the Nebraska Association of Bed and Breakfast (NABB), with Pine Crest Farms B&B in Valparaiso, NE, stated that there were three important things that she wanted to incorporate. 1. Get a Facebook account set up for NABB, 2. Encourage members of NABB to use social media to market their business, 3. Encourage building business partnerships in our individual communities.
Linda Ard, board member of NABB and owner of Burchell’s White Hill Farmhouse Inn in Minden, NE, stated that 1. Marketing through social media is a must, 2. Signage must be carefully planned and constructed, 3. There is a great potential in marketing at Farmers’ Markets across the state, 4. Meet the interests of our target markets that we are hoping to reach.
Suella Hanlon, newly elected Vice President to the Board of Directors for NABB, sole proprietor of The Hanlon House B&B in Scottsbluff, NE, says that the most meaningful thing for her is partnering, collaboration, “co-op”etition, and all the other words that are most important in describing our manner for working with each other in every conceivable fashion!



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