Posts Tagged ‘Education’

PAII CEO Elected to U.S. Travel Association Board

Monday, April 18th, 2011

For Immediate Release – April 6, 2011
Contact:  Marti Mayne, 207-846-6331,

Haddon Heights, NJ – Jay Karen, president and chief executive officer of the Professional Association of Innkeepers International (PAII), was elected by peers in the travel industry to serve a two-year term as an at-large member of the U.S. Travel Association board of directors.  This will be the first time a representative from the bed and breakfast industry will serve the organization in this capacity.

“U.S. Travel is pleased to welcome Jay to our board,” said Roger Dow, president and CEO of the U.S. Travel Association.  “Jay is a champion for the travel sector, and our board will benefit by having a voice for the bed and breakfast industry,” finished Dow.

Jay has fifteen years of experience in organizational and association management and leadership, fourteen of which has been in the hospitality and leisure market.  Since 2007, Jay has served the bed and breakfast industry as president and CEO of PAII.  For ten years prior to that, he served in senior staff positions with the National Golf Course Owners Association, representing and promoting the business interests of golf course operators worldwide.

“I have long admired the work of the U.S. Travel Association, especially over the past few years, during which they have made incredible public policy strides,” said Karen.  “I am honored to contribute to the strategic discussions and mission of the organization.  Inns and B&Bs are among the smallest businesses in the travel industry, and yet contribute to tourism and historic preservation in meaningful ways in every corner of the nation. I look forward to amplifying their voices.”

About PAII: The Professional Association of Innkeepers International, founded in 1988, is the innkeeping industry’s largest trade association. PAII provides education, communications, public relations, advocacy, networking, and research services to its membership and the greater industry. In addition, PAII has created and is spearheading “Better Way To Stay”, a groundbreaking, industry-wide campaign to help travelers discover today’s inns and B&B experience. For more information, visit

About U.S. Travel: The U.S. Travel Association is the national, non-profit organization representing all components of the $704 billion travel industry. U.S. Travel’s mission is to increase travel to and within the United States. For more information, visit

Travel and Tourism Research Association’s International Conference

Monday, March 14th, 2011

For more information: Travel and Tourism Research Association,

Travel and Tourism Research Association’s International Conference

June 19-21, 2011

London, Ontario (Canada)


“The tourism marketing world should always be research based and driven by data.  There is no better place to keep up with the latest travel trends and rub elbows with the brightest in your field than at the annual conference staged by the Travel and Tourism Research Association (TTRA),” according to Dee Ann McKinney-State Research Director for the Missouri Division of Tourism and Chairman of the Board for TTRA.


This year’s attendees will have the opportunity to hear experts on such topics as:


  • Understanding digital life and social media
  • Utilizing creative research and tourist motivations
  • Listening to the consumer changes the game for people and brands
  • What research matters and how to develop a research agenda for the next decade of the new millennium
  • Economic and travel outlook sessions: Surviving the Economy
  • Lodging trends
  • Heritage tourism corridors/visitor loyalty to cultural events
  • Crisis response
  • Managing sustainable tourism
  • Shopping Motivation for Tourists
  • Using research to develop creative


From the international student symposium on Sunday, June 19th to the Ideas Fair presented throughout the conference to thought-provoking conference sessions, there is no better way to invest in your future!  This is a conference you will not want to miss in Canada’s beautiful “City of Trees!”


For more information on sessions, the conference, and how to register, please go to  To receive a discount on registration, take advantage of the early bird special which ends April 15th!  Regular registration ends May 30, 2011.

The Travel and Tourism Research Association (TTRA), founded in 1970, is a nonprofit professional organization committed to improving the quality, value, effectiveness and use of travel and tourism research and marketing information. TTRA seeks to improve the industry through education, publications and networking activities.

eValueWeb: Evaluate, Update, Regulate – Is Your Web Site Working For, or Against You?

Tuesday, January 11th, 2011

HOLBROOK, NEB. (June 3, 2010)—Regular maintenance is a part of everyday living. Cars’ oil levels need to be regularly checked. Children need yearly physicals. Even chimneys, air conditioning units and furnaces need looking after. Well, guess what? The same holds true for web sites.

Web sites are one of the most advantageous marketing tools available to business owners, allowing them to not only be “open” 24/7, but to reach customers and clients around the world. However, web sites also require constant monitoring and updated information, graphics, and usability features or functions. A web site featuring old information or outdated graphics could negatively impact business.

To help Nebraska business owners avoid the pitfalls of bad or ineffective web sites, GROW Nebraska is offering the affordable eValueWeb critique. The cost is $30 for basic GROW members, or $15 for GROW bundle members. Non-members will pay just $205 for the critique (includes GROW Nebraska membership through December 31, 2011). Registration deadline is June 30 and completed critiques will be received by August 1.

A jury panel of web industry experts in e-business strategy, graphic design, marketing and usability testing will rate the web sites in audience/purpose, graphics, navigation, content, functionality and search engine optimization. This year’s panel professionals include:

· Jason Berry of Wildberry Production Group

· Kurt Guntner of Blue Collar Design Studio

· Ryan Cole of Three Pillars Media

· John Stappert of Power Computing, Inc.

· Angela Stueckrath of Angela Stueckrath Consulting

· Lance Hedquist of South Sioux City Economic Development

· Kelly Diekmann of Perfect 11 Solutions

· David Hefley of Meridian Consulting

· Doris Lux of Central Community College-Columbus

· Derek Bierman of Shockra Multimedia and Design

· Sara Brownwood of Impact! Media & Marketing

· Erik Miller of CleanSheep Design

· Melody Hansen of Sublime Artistry.

The juror’s biographical information and photos are available at

GROW Nebraska member Ann Wooledge of Wingsets in Lincoln was glad she participated in a past critique. “I can say the money was certainly well spent. Their comments were very constructive and helpful.”

eValueWeb and membership applications are available on the GROW Nebraska web site at To find out more about eValueWeb, call GROW Nebraska at 888.GROW.NEB (476.9632), or e-mail

GROW Nebraska’s mission is to maximize the state’s entrepreneurial and small business spirit, create an economically viable and sustainable environment for entrepreneurs, and generate social awareness through promotion, marketing and education.

Nebraska Trails News October 20, 2010

Saturday, October 23rd, 2010

Teens Collaboration Between Agencies, Creates a Trail Plan for Crete’s Tuxedo Park

The Crete Youth in Governance Team (a 4-H community leadership program) works to develop their leadership and life skills while improving the community of Crete, Nebraska. The group consists of ten high school students full of energy and ideas.

The students recently conducted three public forums to discuss the needs of the community. After collecting and organizing data from these meetings, one of the hot topics that surfaced was the need for additional biking/hiking trails.

With this data, they approached the Crete City Council with a request to work on a trail plan. The city passed a resolution that allowed the Crete Youth In Governance Team to work with the city to form a task force to develop a comprehensive plan for the Tuxedo Park Community Trail.

Lee Ann Manning, the students Saline County Extension Educator with the University of Nebraska-Lincoln, helped them realize the type of professional help that they would need to develop their ideas. After contacting Mary Hanson, a planner with National Park Service’s Rivers, Trails and Conservation Assistance (RTCA) Program, the students received education in all aspects of trail development and grant funding.

With their new found knowledge in hand the students went to work analyzing flood plans, mapping out the trail , solving design obstacles and developing cost estimates. On August 17, the students presented their comprehensive plan to the Crete City Council.


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The City of Crete has started construction on the first phase of the trail. The Crete Youth In Governance Team has written two grants for financial assistance. The applications are pending, with grant awards expected by year’s end.

The students has since formed another partnership with the Crete Area Medical Center. Through this partnership, an application will be submitted next year for a Blue Cross, Blue Shield grant for funding to assist development of additional sections of the trail as part of a wellness program.

The Crete Youth In Governance Team is partially funded by a Rural Youth Development Grant supported by the Cooperative State Research, Education, and Extension Service, and the U.S. Dept. of Agriculture and is administered by the National 4-H Council, Youth in Governance grant project.

The Nebraska Trails Council plans on following the progress of the Tuxedo Trail on NTC’s facebook photo album page.

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