Posts Tagged ‘Las Vegas’

Travel Industry Responds to President Obama’s National Tourism Strategy Announcement

Monday, January 30th, 2012

Travel Industry Responds to President Obama’s National Tourism Strategy Announcement

by on January 20, 2012 in Marketing, This Just In, Tourism

Yesterday, in Orlando, FL, President Obama announced new initiatives that will significantly increase travel and tourism in the United States. According to a White House statement, yesterday’s announcement calls for a national strategy to make the United States the world’s top travel and tourism destination, as part of a comprehensive effort to spur job creation. The number of travelers from emerging economies with growing middle classes – such as China, Brazil, and India – is projected to grow by 135%, 274% and 50% respectively by 2016 when compared to 2010.

The U.S. tourism and travel industry is a substantial component of U.S. GDP and employment, representing 2.7 percent of GDP and 7.5 million jobs in 2010 – with international travel to the United States supporting 1.2 million jobs alone. The travel and tourism industry projects that more than 1 million American jobs could be created over the next decade if the U.S. increased its share of the international travel market.

Key components of the President’s initiative include the creation of an interagency task force charged with developing a National Travel & Tourism Strategy, shortening visa wait times, expanding Global Entry, promoting our national parks and working to expand the visa waiver program.

Tourism advocates are touting this groundbreaking announcement as a major victory, and rightfully so, but the question remains, how will this strategy affect and assist American place marketers in the years to come?  We welcome your thoughts here.

Here are some snapshots at what some of your colleagues are saying about the announcement:

Las Vegas Convention and Visitors Authority:

LVCVA President/CEO Rossi Ralenkotter, who was in attendance for the announcement, commended the President’s actions. “Tourism is the No. 1 economic driver in Southern Nevada and one of the leading forces in our national economy, so to have a national effort to increase tourism supported by the White House is tremendous,” Ralenkotter said.

Visit California:

“International visitation remains an untapped pot of gold when people cannot get here,” said Caroline Beteta, President and CEO of Visit California and Vice-Chair of Brand USA. “With an abundance of visitor experiences and a brand loved worldwide, California has a tremendous opportunity to benefit from efforts to improve the entry process for foreign visitors and remain the number one tourist destination in the United States.”

North Carolina Department of Commerce:

“Today’s announcement marks a turning point for our industry and provides us with unparalleled opportunity to work toward a national travel and tourism strategy,” said Lynn Minges, Assistant Secretary of Tourism, Marketing and Global Branding in the N. C. Department of Commerce. Minges said. “These efforts to make it easier for international visitors to get here will have a positive impact on North Carolina’s economy because their spending supports jobs and adds to tax revenues in the state.”

The addition of Charlotte Douglas (CLT) to the Global Entry program, created by the U.S. Department of Homeland Security, U.S. Customs and Border Protection, makes the airport more inviting to international travelers. The airport, which ranks seventh in the world in takeoffs and landings, has nonstop direct service from more than 30 international cities.


About Brittani

Brittani Wood is a Senior Account Executive and Digital and Social Media Manager for Tourism. Since joining DCI in 2008, she has worked with destinations from Finger Lakes Wine Country to New Mexico to Tasmania, creating traditional and digital communications campaigns that increase awareness of travel destinations among media and consumers.



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