Posts Tagged ‘new products’

Making the Case for Tourism Funding

Saturday, September 18th, 2010

Making the Case for Tourism Funding
Travel Conference to examine need for tourism funding

LINCOLN, NEB. (Sept. 9, 2010) — What happens if you take a successful marketing program and cut it to zero? It happened to the tourism marketing budget in Colorado with devastating results. In these difficult economic times, all budgets are under scrutiny, and marketing budgets are an easy target.

At this year’s Nebraska Travel Conference, Dr. Bill Siegel, chairman and CEO of advertising research firm Longwood International in Toronto, will explain why tourism funding is a wise investment rather than a cost.

Siegel wrote a legendary Colorado case study that demonstrated the shocking results of cutting that state’s tourism budget to zero in the 1990s. His firm’s research was instrumental in the restoration of Colorado’s tourism marketing funding and the subsequent recovery to record visitation levels.

The 34th annual Nebraska Travel and Tourism Conference will be Oct. 12-14 at The Cornhusker, a Marriott Hotel, 333 S. 13th St.

The conference will include educational workshops, general sessions and networking opportunities, as well as travel industry exhibitor booths displaying essential new products.

Check out the conference agenda or register online at http://VisitNebraska.gov/tcregistration. A special conference hotel rate is available only until Sept. 24, so book your lodging reservation early.

Lincoln Welcomes Nebraska Travel & Tourism Conference

Saturday, September 4th, 2010

Lincoln Welcomes Nebraska Travel & Tourism Conference

Oct. 12-14 event will explore state’s third largest industry

LINCOLN, NEB. (Sept. 3, 2010)—The Nebraska Department of Economic Development’s Travel and Tourism Division invites the state’s travel industry to attend its annual Travel and Tourism Conference. This year, Lincoln is “Rollin’ Out the Red & White Carpet” for the Oct. 12-14 conference at The Cornhusker, a Marriott Hotel, 333 S. 13th St.

Tourism is Nebraska’s third largest earner of revenue from outside the state after agriculture and manufacturing.

In challenging economic times, promoting and increasing travel and tourism is a proven way to boost the economy as travelers come here and spend money on attractions, hotels, restaurants and other necessities. The annual travel conference educates members of the Nebraska tourism industry on how to grow their businesses and how to put Nebraska at the forefront of travelers’ minds.

Attendees at this year’s conference can discover social media strategies, explore green tourism opportunities and pick up tips for working with their senator.

The conference also includes educational workshops, general sessions and networking opportunities, as well as travel industry exhibitor booths displaying essential new products. Attendees can also participate in the Nebraska Travel Association’s Silent Auction, a fundraiser that will benefit tourism activities throughout Nebraska.

The Nebraska Travel & Tourism Conference wraps up with an awards ceremony recognizing outstanding achievements in tourism in 2010.

Check out the conference agenda or register online now at http://VisitNebraska.gov/tcregistration. A special conference hotel rate is available only until Sept. 24, so book your lodging reservation early.
Book your stay at a local B&B!



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