Posts Tagged ‘participants’

Tourism and Trade Show

Saturday, June 4th, 2011
June 2011
Tourism and Trade Show

Trade shows have long been seen as an important marketing tool for a large number of industries that need to exhibit their products to a specific audience.  Since almost the beginning of time business people have known that trade shows offer merchants the opportunity to market their goods before huge crowds in a relatively short period of time. Trade shows can also be an important tourism and economic development generator and bring thousands of dollars into the coffers of hotels, restaurants and attractions.  From the tourism perspective, trade shows are more than mere platforms for marketing one’s wears.  These shows are an important part of the convention and meetings industry. Tourism industry leaders are well aware of the fact that trade shows produce not only primary business (the business that takes place on the trade show floor) but also secondary business (business that is the result of servicing the trade show participants, such as hotels and restaurants) and even tertiary business (business that comes from trade show participants returning at a later time to the trade show’s host community).  Many tourism leaders view trade shows as “conventions with a product to sell”.

From the perspective of the tourism industry trade shows then provide a number of important challenges and opportunities.  For example even a small or medium size trade show may attract as many as 10,000 people from out-of-town who will fill hotel rooms and eat at local establishments. For many of the reasons mentioned above Tourism professionals compete to gain trade show market share.  They also realize that people who come to their community for trade shows may return at a later time for additional recreation and fun.

While there are great similarities between the classical convention and trade shows there are also major differences.  Trade shows often need large amounts of convention hall space, and easy access for products and trade show booths.  Because trade shows have multiple events occurring at the same time, the trade show floor must be designed to allow people to hear against a cacophony of sounds and permit private conversations in a public arena.

Tourism Tidbits suggests that those tourism communities that seek to attract trade shows consider some or all of the following:

-Have both a pre-show plan and a during-show plan of action.  Many communities offer the trade show planners a set of show benefits, good lighting, easy access, security guards at the entrances and exits.  Communities that also offer pre-show ad-ons including free nights at places of lodging, discount tickets to local attractions, and restaurant coupons have an additional advantage in attracting trade shows.

– Provide clear and precise information about what services your local community can provide to and for trade show hosts, guests and participants. Make sure that your community’s information appears in a font size that is easy for most people to read. In a like manner provide information regarding secondary and tertiary site locations that is clear and not cluttered. To avoid these problems create “Trade show check lists” that can be reviewed with the tradeshow organizers prior to the start of the show.

-Do not overestimate what you can handle. Many communities “bite off” more than they can chew.  Remember that the success of a trade show is determined not only by what takes place within the show, but also by what happens off the trade show floor

-Use your security team as a selling tool to attract tradeshows and to encourage people to consider post-trade show vacations in your community. Trade shows are places where all sorts of merchandise are available and are soft target spots for pilferage.  One way to win trade shows for your community is to demonstrate to potential trade shows hosts that there is a total security plan and that the local police department has been trained in tourism security issues.

-Make sure that you use the fact that people are at tradeshow to promote your community. Think of give-away bags promoting local products and services, interesting posters and regular information updates on things to do before and after trade show hours.  Make sure that your community is part of the local trade show rather than merely as passive location in which the tradeshow occurs.

Ask yourself who is exhibiting in your community and what special needs to these exhibitors. The best way to get brilliant results in attracting trade shows is to demonstrate that you understand what the trade shows’ hosts’ needs are and that you have a plan to meet their needs.  Make sure you demonstrate to the trade show host that you understand who their target audience is and the message that they are trying to get across. Take the time to ask the organizers how they will define a successful show and what part the local tourism industry can play in making sure that they meet their objectives.

Remember that there are really two shows occurring at the same time. The first is the actual trade show in which merchants are exhibiting products. The second trade show is that your community is also on exhibit.  To gain brilliant results use the personal touch and a sense of caring to distinguish your community from other communities that are also seeking to attract the trade show business.

Be a featured attraction in the 2011 Nebraska Passport Program

Tuesday, November 23rd, 2010

To:         Nebraska Travel and Tourism Industry

From:    Christian Hornbaker, Director, Department of Economic Development Travel & Tourism Division

Re:         Be a featured attraction in the 2011 Nebraska Passport Program

Those of you who attended the recent Nebraska Travel and Tourism Conference heard about the tremendous success of the 2010 Nebraska’s Byways Passport Program. In fact, the program was so well received that the DED Travel and Tourism Division is bringing it back in 2011 and opening it up to attractions across the entire state, not just the Byways.

For those unfamiliar with the program, the 2010 Nebraska’s Byways Passport Program encouraged travelers to visit attractions along the state’s nine scenic and historic routes. Participants could earn prizes by collecting stamps at designated stops.

The program received overwhelming support from visitors and the industry. According to a recent follow-up survey, the program dramatically increased visitor traffic to participating attractions.

Visitors said they traveled to places they wouldn’t have otherwise because of the Passport Program. Participants came from 18 states, and 120 travelers (with families in tow) went to all 27 stops, which involved traveling nearly 1,882 miles. In addition, the media attention attracted made it one of our most successful programs.

Every effort will be made to spread the stops across the state. To meet that goal, we are now accepting applications for featured attractions in the 2011 program. Previous passport stops are welcome to apply. We expect a large number of applications, so don’t be discouraged if you aren’t selected. We will encourage each location to promote the surrounding area and increase awareness of what else there is to see and do nearby.

To be considered as a featured destination in the 2011 Nebraska Passport Program, please use the application below. All applications are due by 5 p.m. Friday, Nov. 19.

Please email your completed application to Public Relations Coordinator Shannon Peterson at If you prefer to have the application in a Word document, send Shannon an email requesting the form.

All applicants will be notified as to whether or not they are selected for the program as soon as the selection process is complete. By submitting an application you agree to:

•             Have your attraction staffed by a person who can stamp passports during your listed business hours as well as highlight things to do in your area.

•             Positively promote the program by displaying materials—such as posters and passports—at your attraction.

•             Purchase the program membership for $100 if selected as a featured attraction. The fee includes the two stamps required to participate and marketing materials to promote your attraction and the program.


Name of attraction:


Mailing address:




Scheduled hours of operation for 2011:

Contact person’s name:

Contact person’s email:

If your attraction is closed (for whatever reason) is there an alternate location where tourists can go to get their passports stamped?

What will your attraction add to the Passport Program?

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