Posts Tagged ‘positive opportunity for growth’

Fighting the impact of flooding on tourism in Nebraska

Thursday, July 14th, 2011

Fighting the impact of flooding on tourism
Whitepaper will help you reach out to travelers, media

LINCOLN, NEB. (July 12, 2011)—Communities, attractions, businesses and outfitters across the state are being affected by flooding and the perception of flooding. In some cases, the rumors are worse than the actual flooding.


The Department of Economic Development’s Travel and Tourism Division is getting the word out that Nebraska is accessible, safe and open. We are working with the Omaha World-Herald on a series of stories featuring attractions and events in communities impacted by flooding, and we are working with state, regional and national news outlets to re-enforce the message that Nebraska is “open for business.”


The Division is using its social networking sites to tell travelers about all the great things there are to do here and how few have been closed because of flooding.


We also want to give you the resources you need to proactively communicate with travelers through relevant media outlets. To assist you in this effort, we have written a whitepaper on “Three Ways to Effectively Promote Your Tourism Business This Season.” It outlines three easy-to-implement strategies for effectively communicating with travelers and the media during times of crisis. You can download it here:

Together, we can work to turn this potentially negative situation into a positive opportunity for growth.


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