Posts Tagged ‘quality of life’

Safe Tourism Produces More than Merely Safe Communities. It Produces a Whole new World of Marketing Opportunities

Thursday, July 28th, 2011
for July 2011

Safe Tourism Produces More than Merely Safe Communities.  It Produces a Whole new World of Marketing Opportunities

Often the tourism industry hears the complaint that tourists do not deserve special treatment. Even some Police departments will make the false claim that they treat everyone the same, and therefore special attention provided to visitors is not only wrong but also goes beyond the parameters of community security.  Finally it is not uncommon to hear that as local citizens pay taxes they deserve better police protection.  Tourism safety ought to be everyone’s business. Tourism is a major economic generator, and tourists pay taxes both directly to places of lodging and indirectly through sales taxes or value added taxes.  Additionally, a safe tourism community is the foundation for a safe community.  This may be the reason that many in marketing are now using the term “Security Marketing”.  For too long marketing experts believed that their efforts were meant merely for television and magazine ads, catch phrases and new branding.  All of these are an important part of marketing, but the savvy marketer now knows that tourism security marketing is also an essential part not only of the product’s overall quality but also as a way that outsiders judge the product’s viability.  Tourism security is more than mere closed circuit cameras, it is the way that we watch over the person’s health concerns, the food that the visitor consumes, the lessening of risks, the development of safe and clean streets and our ability to sell a product that satisfies not only our guests but also our residents.

Below are just a few of the ways that tourism security and safety spill over into the community at large and help to better the entire community’s quality of life.

Many people outside of the of tourism and visitor industry either are unaware of or have forgotten the many benefits that tourism brings to a community’s citizens.   Among these are economic benefits such as increased job opportunities, additional sources of customers and thus increased spending, multiple- economic diversification sources with a guarantee that a community’s tourism business cannot be outsourced or moved away.  Tourism also acts a way to showcase a community and its local products and tourism requires an infrastructure of good roads, airports, and good service.  All of these serve to benefit both the visitor and local citizen alike.  From a social perspective tourism not only generates local pride but a positive sense of community.  The fact that tourism thrives best in an environmentally favorable environment means that successful tourism industry is also the key to good economic development.

To help tourism professionals  and marketers explain the importance of tourism security then to both their local government officials and to local police departments here are a few pointers that may help.

-Locals also frequent their community’s tourism districts.   Tourism districts are often the places in a community with the highest concentration of restaurants and nightlife establishments.  The local citizenry also uses and frequents these same locations.  Robbers do not know the difference between a local and a visitor, and if visitors are not safe in these districts then neither are the locals who visit these same tourism zones.

-Almost anyone visiting a community for purposes of economic development begins as a visitor.   Communities seek economic development and those people scout new locations in which to open businesses first start out as visitors.  If they do not feel safe, then the odds are that they will not come.  Protecting visitors is another way to assure economic growth and vitality.
-Most criminals are equal opportunity thieves.  It is very rare for a criminal to know or care about whom he or she is robbing.  Criminals are as prepared to steal or rob a local as well as a visitor.  On the other hand, visitors are often easier targets than are locals and criminals know that there is a lower possibility that visitors will report the crime or return to prosecute the criminal.  A community that is uninviting for criminals to prey on tourists is even less inviting for criminals to prey on the local population.
-Training restaurateurs, hoteliers, cab drivers and other tourism providers in basic tourism security provides them with the necessary tools in case some one from the local population is also attacked. Learning such key safety rules as: When we train people when to call or not to call emergency police numbers such as 911 in the United States then both members of the community and visitors are safer.  When an incident does occur the police are more likely to solve the crime if they receive an accurate and brief description of where the incident occurred, about what time it occurred and if the perpetrator is still at the scene of the crime or has fled.  Teaching locals how to describe a suspect’s race, height, weight, hair color and any other distinctive characteristics improves both local and tourism security
-Good tourism safety implies safe shopping experiences. Shopping is the number one “tourism sport.”  That means that good tourism safety demands that shoppers are able to spend money in local malls and business districts that form the commercial heart of any community. Good tourism security means that both locals and visitors alike can frequent stores and not have to worry about purse-snatchers, parking lot theft and muggers who often frequent these districts. It also means that both citizens and visitors alike need not be bothered by people harassing them or by issues of prostitution.
-Many of the basic rules of tourism security are often applicable to community security.   For example when we teach visitors tourism security principles such as: they should always park in areas that are well lit and well-traveled, not to carry and show large amounts of cash, or to be vigilant around cash machines, then we are also setting the stage for a local community’s safety.  Locals, as much as tourists, often leave valuables in their vehicles, may be harassed or even robbed by street “salesmen” or con artists, and are subject to crimes of distraction such as pickpockets.
-Both visitors and local citizens need good, safe, and well-lit streets.   Tourism security demands streets with good signage, proper lighting and streets that are pothole free.  These same basic qualities are essential for local citizens as well and not only help to prevent crime but also assure car safety.

-Private tourism security and even bouncers add to a community’s overall sense of safety.  Some communities have developed private-public partnerships so that the media, private security firms and police work together to assure that places of assembly such as bars, hotels and restaurants not only remain safe but also add to the economic vitality of a community.

American Cowboy Says North Platte, Ne. One of 20 Best Places to Live The West

Thursday, March 24th, 2011

American Cowboy Names North Platte, Neb. One of 20 Best Places to Live The West


Boulder, Colo.—The country’s favorite Western lifestyle magazine, American Cowboy, revealed its fourth annual list of “Best Places to Live The West” this week. Editors rounded up a herd of entries from the plains to the Pacific. Only the top 20 won the AC seal of approval as ideal places to hang your ten-gallon hat—for good or just for a good long weekend.


“This year’s entries truly live up to the Western ideal of places embodying the rugged, free spirit of the Western version of the American Dream,” said DeAnna Jarnagin, Associate Publisher of American Cowboy. “They’re places where you can experience authentic cowboy culture, spectacular scenery, a true dose of history and, a really, really good steak.”


Major criteria for selection include outdoor appeal, historical significance, regional ranching activity and tourism. Editors also considered population, average land price, average household price, median age and the number of Western events held throughout the year. Winners were named for five regions: Texas and The Plains, California and Nevada, The Rockies, The Southwest and The Northwest.


The section highlighting North Platte is included below, or you can check out the complete article in the April/May issue of American Cowboy magazine:



LAND STARTS AT: $2,000 per acre
AVG. HOME PRICE: $114,500


Deep in the heart of Nebraska, North Platte is steeped in Wild West history and offers a diverse array of activities and a great quality of life. Get up close while touring the Buffalo Bill Ranch State Historical Park, where the legend lived during the heyday of his Wild West Show, or get a bird’s-eye view from the top of the Golden Spike Tower and Visitor Center. With natural beauty, friendly folks, and a rich history, North Platte is a well-rounded Western town.


Annual events:


Others cities included on the list are:


Elko, Nev.

Red Bluff, Calif.

Temecula, Calif.

Bishop, Calif.

Pocatello, Idaho

Baker City, Ore.

Kennewick, Wash.

Lewiston, Idaho

Farmington, N.M.

Tombstone, Ariz.

Logan, Utah

Cedar City, Utah

Sheridan, Wyo.

Cody, Wyo.

Miles City, Mont.

Canon City, Colo.

Amarillo, Texas

Deadwood, S.D.

Guthrie, Okla.

State awards $1 million in grants for civic, cultural and convention centers

Wednesday, December 15th, 2010

State awards $1 million in grants for civic, cultural and convention centers

LINCOLN, NEB. (Dec. 2, 2010) — The Nebraska Department of Economic Development (DED) is awarding nearly $1.1 million in grants to six municipalities for the development or improvement of civic, cultural and convention centers.

The grant amounts, projects, and municipal governments receiving grants are:

$318,000 Carnegie Building Civic and Cultural Center, Beatrice

$ 36,859 Opera House, Clarkson

$ 27,600 Community Building, Crawford

$305,000 Christensen Field Indoor Arena, Fremont

$250,000 Community Theater, West Point

$150,000 Czech Cultural Center, Wilber

“These projects help attract nonresidents to a community as well as enhance the local quality of life of residents,” said Richard J. Baier, DED director. “They are important public facilities for the ongoing health and well-being of communities.”

Revenues for the grants come from the Local Civic, Cultural and Convention Center Financing Fund, administered by DED. The Nebraska Legislature created the fund in 1999 at the same time it approved state financing assistance for the development of the Qwest Center in Omaha.

A municipality receiving a grant from the fund must own the civic, cultural, or convention center for which grant assistance is sought. The grant amount can be for up to 50 percent of the cost of construction, renovation, or expansion of the center. The maximum grant amount is also determined by the municipality’s population.

» rss